Tuesday, October 27, 2009

Humor and Economics

How does e-trade use humor while still getting across information about their product?  Do you feel it's effective?

2 comments:

  1. E-trade exploits 401K's for their lack of security and power they have in order to produce money for their clients whereas e-trade is more powerfull. They use humor to exploit these things through the fact that a baby is giving advise to an adult who is already retired.

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  2. E-Trade uses humor effectivly by placing a baby giving advice. E-Trade shows how their product is better than the 401k by stating that the 401k is unsecured and lacking power.

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